About simpleppli.com.
An independent education hub focused on one topic: Private Placement Life Insurance and the structural work required to use it well.
PPLI sits at the intersection of insurance law, tax planning, trust and estate architecture, and institutional investment management. It is powerful when used appropriately, structurally restrictive by design, and evaluated almost exclusively by UHNW families and the professional teams that serve them.
Our goal is to make that complexity legible — for family offices, RIAs, tax attorneys, CPAs, and trust officers — without crossing into individualized tax, legal, insurance, or investment advice.
Everything on simpleppli.com is educational. Implementation requires qualified tax counsel, insurance counsel, and PPLI-experienced carriers who can evaluate the specific facts and circumstances of an owner, trust, and jurisdiction.
We do not sell insurance, distribute policies, or accept referral fees from carriers or IDF sponsors.